Libelle

 
Libelle is a strong multimedia brand and has a good relationship with its readers. Each week Libelle receives more than 500 telephone calls, 250 letters and 300 e-mails and responses to actions. Besides, Libelle has a great practical value. Recipes are tried out and vouchers are sent in and used. Offers in Libelle have the highest response compared to other magazines. Libelle has a strong online community with a focus on nice, everyday matters. A three-dimensional element of the brand is Libelle Summerweek: the biggest outside event for women attracting more than 80.000 visitors. The Libelle specials go more deeply into important subjects for women, like house and home, the balance between work and private life and travel. Libelle also introduces innovations. Examples are the launch of the website Libelle.nl (1996), of web-TV and Radio Libelle (2002) and of the cross media initiative Casa Libelle: a real-life soap about running a bed & breakfast in Barcelona (2005) and from February 2009 the digital thriller soap Deadline on libelle.nl

Profiel

Experience
Planning
Contact

Doelgroep

  • The Libelle Zomerweek is visited (almost) exclusively by women; in 2008 as many as 80,000!
  • They come from all over the Netherlands, but more from the provinces around Almere than from Limburg and Zeeland. Their average age is 45; 74% is between 30 and 60 years old.
  • 75% has a paid job, 26% fulltime.
  • 90% regularly/always reads Libelle, 52% has a subscription.
  • The Libelle Zomerweek is a day out with a friend (45%) or mother/sister (54%).
  • Over 78% reads the Zomerweek programme in advance in Libelle and/or on www.libelle.nl.
  • They spend about €59.62 p.p., excluding the costs of admission, food and drink and journey.

 

Lezerskern

Sex
Women

Age
25-34
35-49
50-64

Income group
B1
B2

Phase of life
Young two-person households
Households with children under 14
Households with children over 14

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