Profile
Experience
Planning
Contact
AutoWeek
AutoWeek is a magazine for everyone who is interested in both new and used cars. AutoWeek combines the topicality of a newspaper with the authority and quality of a magazine.
Unique buying reasons
- Autoweek is a successful international concept
- Autoweek is up-to-date: the only weekly car magazine
- Autoweek gives a wealth of information for a low price
- Äutoweek has a broad, accessible concept
- Autoweek is completely full colour
Target group
The AutoWeek reader is fairly to highly interested in cars, but is not a car freak. He is mostly a man who wants a representative car, wants to keep his car on the road and who is eagerly looking forward to his next – even better – car. AutoWeek readers are younger and more well-off than the average Dutch person. 20% of the readers plan to buy a new car within six months.Core readership
Domain
Media Domain Automotive
Media Domain Leisure/Travel
Sex
Men
Age
15-24
25-34
35-49
Income group
B1
B2
C
Phase of life
Young two-person households
Households with children under 14
Reach & circulation
Reach
- Source
- NOM Print Monitor 2010-II - 2011-I
- Nett reach %
- 5,60
- Nett reach x 1000
- 779
- C/1000 reach
- € 10,21
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 54.269
- Magazine portfolio
- 12.667
- Newsstand sales
- 26.624
- Total circulation
- 95.565
- Total paid circulation
- 93.560
Editorial mainstays
- Human Interest
- Cars
