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Avrobode
Avrobode is a reliable, accessible and attractive radio and TV guide. Every week Avrobode offers a clear and complete survey of the programmes on TV and radio and helps the reader decide what’s nice or interesting for him. The background information on the programmes and the reports in the guide are informative and easy to read. Avrobode has an intimate, warm and pleasant tone. Avrobode aims at the average Dutchman/woman offering subjects that appeal to a broad audience: entertainment (series, shows, soaps, quizzes), film, animals and nature, health, safety, accessible art and culture. Besides programme information Avrobode has tips for leisure activities, special readers’ offers, recipes, puzzles and competitions.
Unique buying reasons
- Complete survey of TV channels on six pages
- Readable programme listings thanks to format, arrangement and type font
- Straight interviews
- Tips for leisure activities
- Puzzles and competitions
- Weekly page of readers’ offers
Target group
The Avrobode reader is the average Dutch woman and to a lesser degree man, from the age of 50. Most readers are married or living together and have children that have already left home. It is an active target group, more or less settled, but enjoying life to the full. They are interested in what happens locally, sensible, mature, considerate and involved. They attach great value to their appearance. The Avrobode reader watches TV more than average and enjoys listening to the radio. Therefore he/she is looking for a guide that provides a good overview of what is on TV and radio, including background stories, explanations and news. The reader is interested in cycling and walking, entertainment and film, animals and nature, cooking, health and personal care, antiques, local news, weekend trips, accessible art, theatre, classical music and puzzles.Core readership
Reach & circulation
Reach
- Source
- NOM Print Monitor 2010-II - 2011-I
- Nett reach %
- 4,30
- Nett reach x 1000
- 637
- C/1000 reach
- € 14,83
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 194.690
- Magazine portfolio
- 65.499
- Newsstand sales
- 20.811
- Total circulation
- 281.388
- Total paid circulation
- 281.000
