Doelgroep
The Avrobode reader is the average Dutch woman and to a lesser degree man, from the age of 50. Most readers are married or living together and have children that have already left home. It is an active target group, more or less settled, but enjoying life to the full. They are interested in what happens locally, sensible, mature, considerate and involved. They attach great value to their appearance. The Avrobode reader watches TV more than average and enjoys listening to the radio. Therefore he/she is looking for a guide that provides a good overview of what is on TV and radio, including background stories, explanations and news. The reader is interested in cycling and walking, entertainment and film, animals and nature, cooking, health and personal care, antiques, local news, weekend trips, accessible art, theatre, classical music and puzzles.
Lezerskern
