ariadne at Home

 
Ariadne at Home is a home and deco magazine that focuses completely on atmosphere. It offers an inspiring mix of home interior features, personal accounts and plenty of ideas.

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ariadne at Home

ariadne at Home is a home interior magazine that aims at women who like a pleasant tmosphere. They like to try things out and place new accents, but are guided primarily by their own senses. In ariadne at Home you find real women who tell about how they live, what they think important in their homes and what they enjoy. ariadne at Home offers an inspiring mix of home interior features, personal accounts and plenty of ideas.
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Unique buying reasons

  • ariadne at Home has a high reach
  • ariadne at Home has a strong readership
  • ariaden at Home especially aims at women and they have a decisive voice in new purchases
  • ariadne at Home has active readers, there is a high response to the sale of small pieces of furniture etc.

Target group

The ariadne at Home woman has a wide range of interests, is enthusiastic and active. She has a lovely home and is always busy fixing it up. She likes to try things out and place new accents. She belongs to a high-income group and can decorate her house as she wishes. If she sees something she likes, she buys it. And if she receives a special offer, she responds to it. In short, the ariadne at Home woman belongs to a very active target group with an excellent response rate. Readers have a strong affinity with ariadne at Home. The offers, workshops, readers’ days and specials get a high response. There are various possibilities for commercial cooperation with advertisers.

Core readership

Domain
Media Domain Home

Sex
Women

Age
25-34
35-49

Income group
A
B1
B2

Phase of life

  • Young two-person households
  • Households with children under 14

Reach & circulation

Reach

Source
NOM Print Monitor 2010-II - 2011-I
Nett reach %
2,30
Nett reach x 1000
323
C/1000 reach
€ 23,10

Circulation

Source:
Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
Subscriptions
38.815
Magazine portfolio
6.044
Newsstand sales
40.794
Total circulation
106.345
Total paid circulation
85.652

Editorial mainstays

  • Home
  • Lifestyle
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