Sanoma Adverteren

Unique buying reasons

• Beau Monde has a large reach: women 13+ 327,000
• Beau Monde has a three-weekly frequency
• Beau Monde offers unique branded content opportunities
• Beau Monde is ideal for crossmedial communication, by means of the magazine, site, Beau Monde Awards and Beau Monde Women Only Rally
• Beau Monde’s editor-in-chief, John Lukken, is also a Dutch Celebrity

Target group

De Beau Monde reader really enjoys life. She loves glamour and can afford luxury. She is particularly interested in fashion and beauty; she will never leave the house without make-up. She loves fine cuisine, eating out or at home with guests, going out, travel and a beautiful and well-kept house. She is also fond of shopping and spends accordingly. She is a woman of the world and leads a busy social life. She often has a job (possibly part-time) but is not explicitly a career woman. Beau Monde treats her like a woman, by focusing on her interest in glamour and luxury. To her, Beau Monde is like a delicious chocolate éclair, she can’t wait to indulge in. The core target group is between 21 and 45 years of age. However, the reader’s age is not important; her interests and social world are what matters in Beau Monde

Core readership

Domain
Media Domain Beauty
Media Domain Health/wellness
Media Domain Leisure/Travel
Media Domain Fashion & Retail

Sex
Women

Age
25-34
35-49

Income group
A
B1
B2

Phase of life
Pregnant women
Young singles
Old singles
Young two-person households
Old two-person households
Households with children under 14
Households with children over 14

Reach & circulation

Reach

Source

NOM Print Monitor 2010-II - 2011-I

Nett reach %

2,50

Nett reach x 1000

353

C/1000 reach

€ 21,26

Circulation

Source:

Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011

Subscriptions

18.007

Magazine portfolio

7.148

Newsstand sales

50.581

Total circulation

91.027

Total paid circulation

75.736

Editorial mainstays

• Fashion
• Beauty
• Home
• Human Interest