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Cosmopolitan
Cosmopolitan is a monthly magazine with an internationally acclaimed strong formula in 52 countries. Cosmopolitan deals with essential things in the life of the Cosmo reader: relationships, psyche, health, sex, work and travel.
- Cosmopolitan is trendy, energetic, distinctive, challenging, accessible
- Has a very broad editorial concept and is internationally oriented
- Distinguishes itself with editorial topics such as work, career, relationships and emotions
- Inspires its readers in their social and private lives
- Offers readers and advertisers high value for money
Unique buying reasons
- Cosmopolitan is an international brand
- Cosmopolitan has a high level of unaided and aided brand recall
- Cosmopolitan actually reaches the target group it aims at
- Cosmopolitan has a target group that has plenty of money to spend
- Cosmopolitan offers a lot of possibilities for branded content
- Cosmopolitan has an average reading time of 71 minutes
- Cosmopolitan is an multimedia brand: magazine, site and various BtoC events
Target group
Cosmopolitan focuses on young women (18-35) with an above-average income and higher education. They usually have a job or study. The Cosmo-readers have wide interests and a lively imagination. They are impulsive, dare to carry out new ideas, think positively and are quite prepared and adventurous enough to step over a boundary now and then. They love beautiful things and comfort, like looking good and put deliberate effort into it. They prefer a job that will give them satisfaction and the opportunity to develop their talents. They spend money easily and impulsively, they enjoy indulging themselves – and even more, being spoiled! They see Cosmopolitan as a source of inspiration to realise their ideas. Cosmopolitan incites its readers to make the most of life and themselves.Core readership
DomainMedia Domain Beauty
Media Domain Career
Media Domain Fashion & Retail
Sex
Women
Age
15-24
25-34
Women
Age
15-24
25-34
Income group
A
B1
A
B1
Phase of life
Young singles
Young two-person households
Young singles
Young two-person households
Reach & circulation
Reach
- Source
- NOM Print Monitor 2010-II - 2011-I
- Nett reach %
- 2,90
- Nett reach x 1000
- 398
- C/1000 reach
- € 30,01
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 20.881
- Magazine portfolio
- 4.441
- Newsstand sales
- 71.253
- Total circulation
- 120.075
- Total paid circulation
- 96.574
Editorial mainstays
- Fashion
- Beauty
- Tourism
- Health
- Relationship and Psychology
