Donald Duck

 
Donald Duck has been around since 1952; entire generations have grown up with this cheerful weekly magazine. The unique success formula has hardly been changed throughout the years and still strikes a positive chord .

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Donald Duck

Donald Duck has been around since 1952; entire generations have grown up with this cheerful weekly magazine. The unique success formula has hardly been changed throughout the years and still strikes a positive chord with the target group. Donald Duck is the biggest youth and children’s magazine in the Netherlands and its reach within the target group of 8 to 14 is as much as 35%. This is not surprising, as the funny, thrilling adventure stories with the renowned Disney quality continue to enthral readers. The weekly Donald Duck doesn’t pass over the educational elements and trends that appeal to its youthful readers. However, it gives priority to amusing its readers, without overlooking the parents’ sense of humour, either.
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Unique buying reasons

  • Donald Duck is a family magazine and the biggest youth and men's magazine of the Netherlands
  • Donald Duck is read by young and old, from 8 to 80, two out of three subscribers are older than 16
  • Donald Duck was acclaimed as the most widely read magazine among students in 2008
  • Donald Duck reaches a very wide target group
  • Donald Duck has an enormous reader loyalty
  • Donald Duck is a strong brand with a brand recall of nearly 100%
  • Donald Duck offers various cross- and multimedia possibilities for advertisers: weekly, internet site, tailor-made specials, phone & win, club card actions
  • Donaldduck.nl has more than 165,000 unique visitors a month (the average in 2008 up to July inclusive)

Target group

Donald Duck is read by young and old alike, but the core readership is formed by boys and girls aged 8 to 14. It is an ideal family magazine. Donald Duck readers are normal children who like comic strips, watching television, playing games, playing outside, reading, sports etc. They go to primary school and lead a regular life. Family life is central and everything they experience at school, outside, with friends or brothers and sisters provides subjects of conversation within the family or in the letters to Uncle Donald.

Core readership

Domain
Media Domain Food
Media Domain Leisure/Travel
Media Domain Government & Charity
Media Domain Technics
 
Sex
Men and women
 
Age
Under 15
 
Income group
A
B1
B2
C
D

Reach & circulation

Reach

Source
NOM Print Monitor 2010-II - 2011-I
Nett reach %
12,50
Nett reach x 1000
1.737
C/1000 reach
€ 7,91

Circulation

Source:
Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
Subscriptions
258.345
Magazine portfolio
19.497
Newsstand sales
24.003
Total circulation
303.170
Total paid circulation
301.845

Editorial mainstays

  • Disney comic strips
  • Interesting facts
  • Text stories

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