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Eigen Huis & Interieur
The main core values of the brand Eigen Huis & Interieur are: inspiration, information, authority, topicality and trend-setting. Eigen Huis & Interieur is the magazine for everyone who wants to keep abreast of design, interior decorating, architecture, industrial design, art and lifestyle. The magazine inspires, informs, has depth and offers value for money: each issue more than 300 pages to enjoy!
Unique buying reasons
- Eigen Huis & Interieur reaches in one go the majority of people who are interested in interior and architectural design: 476,000 readers (all 13+)
- Eigen Huis & Interieur is a recognized authority, which is profitable for advertisers
- Eigen Huis & Interieur is relatively cheap, value for money
- Eigen Huis & Interieur offers an excellent environment for Dutch manufacturers of design products
Doelgroep
The readership of Eigen Huis & Interieur consists of men and women between 25 and 54 with a secondary or academic education and a corresponding income (income group A and B1). Young people with avant-garde and design-oriented views also belong to this group. The Eigen Huis & Interieur reader loves comfort and luxury, is open to new influences, curious, critical, trend conscious and exceptionally abreast of the latest developments in the area of design and (interior) architecture.For the readers of Eigen Huis & Interieur living is culture and house & home is a means to create a distinct image. Since most of the readers have dual incomes (with or without children) or are people with grown-up children, much attention is paid to tasteful an above all comfortable house & home. The ‘actively’ interested readers are in the process of buying a house or having one built, redesigning or refurbishing the interior or purchasing (high quality) products which optimise comfortable living. Many are professionally active in the building or decorating trade; they regard keeping abreast of developments as a must. The ‘passively’ interested readers want to be kept informed about developments in the fields of interior decorating, industrial design, (modern) art, antique and modern furniture designs and gardens, because they see these as forms of culture and an essential part of their intellectual outlook.
Lezerskern
DomainMedia Domain Home
Sex
Men and women X
Men and women X
Age
25-34
35-49
50-64
25-34
35-49
50-64
Income group
A
B1
A
B1
Phase of life
Young two-person households
Household with children under 14
Households with children over 14
Young two-person households
Household with children under 14
Households with children over 14
Bereik & oplage
Bereik
- Bron
- NOM Print Monitor 2011-I - 2011-II
- Netto bereik %
- 2,90
- Netto bereik X1000
- 398
- K/1000 bereik
- € 21,07
Oplage
- Bron:
- Gewogen gemiddelde oplage per editie betreffende HOI oplagekwartalen Q1-2011 t/m Q4-2011
- Abonnementen
- 18.840
- Leesportefeuille
- 6.140
- Losse Verkoop
- 18.203
- Totale verspreiding
- 59.737
- Totale betaalde verspreiding
- 43.183
Editorial mainstays
- Home
