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The readership of Eigen Huis & Interieur consists of men and women between 25 and 54 with a secondary or academic education and a corresponding income (income group A and B1). Young people with avant-garde and design-oriented views also belong to this group. The Eigen Huis & Interieur reader loves comfort and luxury, is open to new influences, curious, critical, trend conscious and exceptionally abreast of the latest developments in the area of design and (interior) architecture.
For the readers of Eigen Huis & Interieur living is culture and house & home is a means to create a distinct image. Since most of the readers have dual incomes (with or without children) or are people with grown-up children, much attention is paid to tasteful an above all comfortable house & home. The ‘actively’ interested readers are in the process of buying a house or having one built, redesigning or refurbishing the interior or purchasing (high quality) products which optimise comfortable living. Many are professionally active in the building or decorating trade; they regard keeping abreast of developments as a must. The ‘passively’ interested readers want to be kept informed about developments in the fields of interior decorating, industrial design, (modern) art, antique and modern furniture designs and gardens, because they see these as forms of culture and an essential part of their intellectual outlook.

 

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