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esta
esta aims at women aged 35 and older and in that respect it is different from other magazine. esta offers a unique mix of information, relaxation and depth. Serious but fun, every two weeks!
esta stimulates its readers by being a platform for current themes and opinions. The keywords are real, self-willed and dynamic. As well as being a source of inspiration and information, esta aims to challenge its readers and to set them thinking. Thanks to its frequency esta can switch quickly and offers various possibilities for advertising.
esta stimulates its readers by being a platform for current themes and opinions. The keywords are real, self-willed and dynamic. As well as being a source of inspiration and information, esta aims to challenge its readers and to set them thinking. Thanks to its frequency esta can switch quickly and offers various possibilities for advertising.
Unique buying reasons
- esta has the highest reach in households with children
- esta has the highest percentage of readers in the target group 35-49
- esta has the highest percentage of female readers, considering the proportion men-women
- esta has the lowest advertising rate for a 1/1 page full colour
- esta has the lowest cost per 1,000, compared to its immediate competitors
Target group
esta aims at women aged 35 and older who combine work with family life, have wide interests and belong to the early majority (as for mentality and buying behaviour). The target group has had upper secondary vocational training or higher and works part- or fulltime. De esta reader is self-confident, social-minded, happily independent and balanced and wants to keep growing. She is open to new opportunities and knows what she’s worth.Core readership
DomainMedia Domain Food
Media Domain Automotive
Media Domain Beauty
Media Domain Leisure/Travel
Media Domain Career
Media Domain Finance
Sex
Women
Women
Age
35-49
50-64
Income group
B1
B2
B1
B2
Phase of life
Households with children under 14
Households with children over 14
Households with children under 14
Households with children over 14
Reach & circulation
Reach
- Source
- NOM Print Monitor 2010-II - 2011-I
- Nett reach %
- 1,60
- Nett reach x 1000
- 225
- C/1000 reach
- € 24,46
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 19.257
- Magazine portfolio
- 7.760
- Newsstand sales
- 29.765
- Total circulation
- 62.744
- Total paid circulation
- 56.781
Editorial mainstays
- Fashion
- Beauty
- Culinary
- Home
- Tourism
- Health
- Finances
- Relationship & psychology
- Sex
- Art & culture
- Entertainment
- Society
- Work
- Film & TV
- Spirituality
- Books & music
