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Fancy
Fancy is the most popular girl in the class, a good friend who inspires, listens and is fun to be with. Every four weeks the reader gets an issue of the unique handbag-size Fancy. Fancy has a guiding function; it uses clear language, short sentences and straight talk. The readers have an above-average interest in beauty and fashion, but are also concerned about the serious things in life. Fancy has won several awards the past few years, among others one for the best brand extension. The Fancy diary is in the top three of best-sold diaries and the Fancy model competition is a great success. The website also attracts a lot of visitors.
Unique buying reasons
- Fancy readers are trendsetters
- Fancy readers are real brand starters, they like to experience with new products
- Fancy readers have an above-average interest in beauty and fashion, but are also concerned about the more serious matters in life
- Fancy has a strong brand loyalty, for example the successful Fancy diary
Target group
Fancy readers are girls aged 14-18. They are cool girls; pretty to look at, interested in others, unique and sure of their own opinion. They always dare to go one step further than everyone else. They are a source of inspiration, aspiration and information. They know all about the latest fashion trends, trendy novelties and the hottest gossip. They hold a mirror up to you without being confrontational and you can call on them when you have a problem. They have a positive attitude to life and will always be your friend to share laughter and tears with, whatever happens.Core readership
DomainMedia Domain Food
Media Domain Beauty
Media Domain Fashion & Retail
Sex
Women
Women
Age
15-24
15-24
Income group
B1
C
D
B1
C
D
Phase of life
Household with children under 14
Household with children over 14
Household with children under 14
Household with children over 14
Reach & circulation
Reach
- Source
- Gegevens niet beschikbaar
- Nett reach %
- Gegevens niet beschikbaar
- Nett reach x 1000
- Gegevens niet beschikbaar
- C/1000 reach
- Gegevens niet beschikbaar
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Gegevens niet beschikbaar
- Subscriptions
- Gegevens niet beschikbaar
- Magazine portfolio
- Gegevens niet beschikbaar
- Newsstand sales
- Gegevens niet beschikbaar
- Total circulation
- Gegevens niet beschikbaar
- Total paid circulation
- Gegevens niet beschikbaar
Editorial mainstays
- Fashion
- Beauty
- Health
- Boys
- Fun
- Celebs
- Real-life
