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Fiets
Fiets is for men who take their racing or mountain bike hobby seriously. The magazine offers conveniently arranged and reliable information about all aspects of active cycling, such as equipment, techniques, cycling holidays, training programmes and backgrounds. At the same time, reports about general cycling subjects and the various branches of cycling make Fiets a relaxing magazine. The typical Fiets reader is a man aged 25 to 50,
Unique buying reasons
- Fiets gives a lot of information about health and training
- Fiets informs readers not only about cycling, but also about events and trips
- Fiets especially has interesting stories, revealing interviews and stimulating columns
- Fiets contains useful and relevant information about tests and techniques in every issue
Target group
Core readership
The Fiets target group consists mainly of men (25-50). They don’t just read about and watch their favourite sport, but above all they practice it themselves. Fiets readers are achievement-oriented, addicted speed fiends or adventurous ‘joggers’ who are just as proud of their accomplishments. Fiets readers are not just achievement-oriented when it comes to practising their hobby. They have had higher education and earn an above-average income. This comfortable income can be seen in their pattern of spending (for example 49% of the readers intend to spend more than 2,000 euro on a new bike)..Reach & circulation
Reach
- Source
- NOM Print Monitor 2009-I 2009-II
- Nett reach %
- 1,10
- Nett reach x 1000
- 152
- C/1000 reach
- € 24,70
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q1-2009 until Q4-2009
- Subscriptions
- 24.895
- Magazine portfolio
- 0
- Newsstand sales
- 8.788
- Total circulation
- 35.492
- Total paid circulation
- 33.682
Editorial mainstays
- Human Interest
- Sport
- Bike
