Doelgroep
Lezerskern
The Fiets target group consists mainly of men (25-50). They don’t just read about and watch their favourite sport, but above all they practice it themselves. Fiets readers are achievement-oriented, addicted speed fiends or adventurous ‘joggers’ who are just as proud of their accomplishments. Fiets readers are not just achievement-oriented when it comes to practising their hobby. They have had higher education and earn an above-average income. This comfortable income can be seen in their pattern of spending (for example 49% of the readers intend to spend more than 2,000 euro on a new bike)..
