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Fiets Actief
FietsActief is not aimed at the racing cyclist who wants to go as fast as possible, but at men who take a lively interest in the scenery. The magazine is a tribute to recreational cycling and gives all kinds of advice to help cyclists enjoy their hobby to the full. FietsActief offers the most beautiful cycling routes, the best materials and a list of all interesting cycling events, as well as journalistic stories about everything to do with cycling. The typical FietsActief man is 40-plus, has an active lifestyle and is well-off.
Unique buying reasons
- FietsActief has unique self-plotted cycling routes
- FietsActief always contains attractive offers for its readers
- FietsActief appears six times a year, at times when the demand for cycling information is highest
Target group
Core readership
FietsActief is read by about an equal number of men and women, mostly aged 40-plus with an active lifestyle. Readers are wealthy, earn an average or above average salary and in general belong to income groups A, B and C. More than the average person they go away for a weekend within the Netherlands as well as for longer holidays abroad.Reach & circulation
Reach
- Source
- NOM Print Monitor 2010-II - 2011-I
- Nett reach %
- 1,30
- Nett reach x 1000
- 175
- C/1000 reach
- € 18,51
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 21.066
- Magazine portfolio
- 1.800
- Newsstand sales
- 2.630
- Total circulation
- 29.877
- Total paid circulation
- 25.496
Editorial mainstays
- Human Interest
- Health
- Sport
- Bike
