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Flair
Flair offers weekly relaxation and inspiration to women around 30. Flair appeals to the ‘we’ feeling. The magazine is accessible because it provides possibilities for identification by letting its readers talk about themselves. The Flair reader is in a phase of life in which a lot of decisions have to be made. Flair gives her confidence. The magazine has a high reach and is highly rated by its readers. Flair offers numerous possibilities for advertisers who want to reach their target group in a positive and strong environment.
Unique buying reasons
- Flair has a high reach in the target group (women 18-35)
- Flair appeals to the ‘we’ feeling, offers recognition, relaxation, inspiration and confidence
- Flair readers are faced with important choices in their life. To marry or not? To buy a house or not? To have children or not? Flair helps them to make these choices
- Flair readers are open to new things and want to be kept informed of all the trends
- Flair is part of the cluster of Young Women’s Magazines
Target group
Core readership
The Flair reader is a vivacious, active woman in her thirties, who usually has a steady relationship and is the hub of her wide circle of family and friends. She is thinking about motherhood or is already a mother of young children. She works because she enjoys it, but she is not a career woman. She is positive about life, emotional and open. She likes to be kept informed of all the trends and is primarily oriented to her immediate surroundings. She likes shopping, going out, fashion, films, music, cooking and romance.Reach & circulation
Reach
- Source
- NOM Print Monitor 2010-II - 2011-I
- Nett reach %
- 3,90
- Nett reach x 1000
- 542
- C/1000 reach
- € 16,58
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 39.672
- Magazine portfolio
- 9.981
- Newsstand sales
- 51.359
- Total circulation
- 105.646
- Total paid circulation
- 101.013
Editorial mainstays
- Fashion
- Beauty
- Culinary
- Home
- Finances
- Relationship and Psychology
- Sex
- Pregnancy and children
- Holidays and going out
- Glamour
- Astrology
