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Flow
Flow. That is the name of the prestigious new women’s magazine launched by Sanoma Uitgevers in November 2008. Flow is the first me-time magazine: a beautiful magazine that offers tranquillity in your enjoyable but busy life. Relaxing, in a tone of Dutch sober-mindedness and with practical solutions for everyday problems.
The magazine is published 7 times a year and aims at highly-educated women between 30 and 45 years old, who are busy with their work, children and social life.
Flow is different from all other magazines. It has four sections, each printed on a different kind of paper, and at the back a pull-out. The magazine evokes the feeling of a notebook, with several separate elements. This also provides a lot of possibilities for advertisers!
The magazine is published 7 times a year and aims at highly-educated women between 30 and 45 years old, who are busy with their work, children and social life.
Flow is different from all other magazines. It has four sections, each printed on a different kind of paper, and at the back a pull-out. The magazine evokes the feeling of a notebook, with several separate elements. This also provides a lot of possibilities for advertisers!
Unique buying reasons
- Flow is innovative in both form and content
- Content: live mindfully, simplify your life, feel connected, spoil yourself, Flow mini-book
- Form: lumback, glossy cover, surprising lay-out, exciting and innovative printing techniques, types of paper and extra’s. Flow is a magazine and mini-book at the same time.
Target group
Flow aims at women aged 30-45 in the Netherlands. These women have a relatively high education, have a job and usually children. They are enterprising, responsible and socially aware. The want a magazine that offers tranquillity, makes them happy, gives practical solutions, relativises, makes them smile and – above all – is entirely for them.Core readership
SexWomen
Age
25-34
35-49
25-34
35-49
Income group
B2
C
D
B2
C
D
Phase of life
Households with children under 14
Households with children under 14
Reach & circulation
Flow loopt sinds kort mee in het onderzoek van HOI/NOM. Er zijn nog geen resultaten bekend.Editorial mainstays
- Fashion
- Beauty
- Culinary
- Home
- Gardening
- Human Interest
- Tourism
- Health
- Medical
- Finance
- Relationships and psychology
