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Groter Groeien
Groter Groeien is a magazine for people like you and me. Very ‘ordinary’ and close to the parents.
Groter Groeien is the only magazine for parents with children from the age of 3. A magazine for mothers – and not forgetting fathers – who have both feet on the ground. A magazine for parents who know what it means to have children and who are chiefly interested in information that is useful to them. For when children are growing up and things are looking less rose-coloured, parents tend to become very practical. They are careful with time and money. That is why they like to read primarily about useful and practical things and matters they can identify with. About childrearing, development and education, tips for outings with the family, nice and easy meal suggestions, information on TV programmes, attractive offers. All this we give in Groter Groeien.
In 2009 we will be 25. And today - that is clearly visible - Groter Groeien is a really mature magazine on childrearing! .That is why, even more than we used to, we pay attention to matters that are important for parents with growing children. To education in all its aspects, contemporary subjects like how to teach norms and values, how to deal with violence in society and don’t we overtax our children? We cover the entire target group: from toddlers to near-adolescents!
The input, questions, letters and other mail from parents serve as a guide. Parents have a great say. Via the magazine readers discuss the most diverse subjects. For example: children’s nutrition, how to make a child toilet-trained, how to handle an intractable toddler or to put a stop to the use of dirty words, the latest trends in children’s fashion, swimming lessons, from baby room to children’s room, toys and (computer) games, holiday destinations that are not too far, expensive or exclusive, but fun. It is obvious: Groter Groeien offers the advertiser quite a lot of opportunities.
Unique buying reasons
- no nonsense childrearing magazine about kids from age 2
- from parents for parentspractical, not glossy
- monthly of Sanoma Uitgevers with the greatest number of subscribers
Target group
The target group of Groter Groeien consists of women with children aged 2 and older. These women have made a conscious decision to have children. They enjoy doing things for and with their children. A large part of the target group has more than one child; their primary interest is the development of the oldest child. The subscriber’s partner also reads the magazine now and then.Core readership
SexWomen
20-40
A
B1
B2
C
Households with children under 14
Reach & circulation
Reach
- Source
- NOM Print Monitor 2010-II - 2011-I
- Nett reach %
- 1,20
- Nett reach x 1000
- 166
- C/1000 reach
- € 37,33
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 35.490
- Magazine portfolio
- 0
- Newsstand sales
- 5.565
- Total circulation
- 57.266
- Total paid circulation
- 41.055
Editorial mainstays
- Childrearing and child development
- Health
- Family life
- Shopping
- Culinary
- Information (books, cd-roms, internet en television)
- Special offers
- Activities and sports
- Leisure and holidays
- Children’s fashion and shopping
- Home
- Finance
- School and society
- DIY
