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Home and Garden
Home and Garden, which started out as the first real garden magazine entitled Mijn Tuin, has developed into a lifestyle magazine for both indoors and outdoors. After being repositioned Home and Garden now is the only magazine for garden, patio and outdoor living.
Unique buying reasons
- Home and Garden is the ultimate garden glossy in the Netherlands.
Target group
The Home and Garden reader has an above-average interest in gardening. She practises gardening herself, but sometimes has a professional to do it for her. She regularly changes the way her garden and patio look. She is interested in nice homes, living and lifestyle for the garden. She is a true hostess. Moreover, she has an above-medium interest in cooking.Core readership
DomainMedia Domain Home
Sex
Men and women
Men and women
Age
25-34
35-49
25-34
35-49
Income group
A
B1
B2
A
B1
B2
Phase of life
Young two-person households
Old two-person households
Households with children under 14
Households with children over 14
Young two-person households
Old two-person households
Households with children under 14
Households with children over 14
Reach & circulation
Reach
- Source
- NOM Print Monitor 2010-II - 2011-I
- Nett reach %
- 1,70
- Nett reach x 1000
- 232
- C/1000 reach
- € 20,94
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 22.384
- Magazine portfolio
- 7.060
- Newsstand sales
- 14.734
- Total circulation
- 52.903
- Total paid circulation
- 44.179
Editorial mainstays
- Culinary
- Home
- Gardening
- Travel
- Lifestyle
