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Katrien
Katrien’s editorial formula can best be described as the female counterpart of Donald Duck: especially for girls, but not necessarily out of bounds for boys. Most of the magazine is comic strips, alternated with short editorial items, all aimed at cheerful and uncomplicated fun. The main characters are Katrien and her nieces. The comics have a different tone from those in Donald Duck: friendlier, lighter, less adventurous, and less cynical. The choice of story subjects is also different: relationships are most important, particularly the relationship between Katrien and Donald and between Katrien and her nieces. But the readers also see Katrien as a strong, independent woman with a job, who can take care of herself very well!
Unique buying reasons
- Katrien gets a high mark, 8.9
- Katrien has a close and loyal group of readers
Target group
Katrien was not launched as a Donald Duck for girls, but as a side product alongside Donald Duck. Research shows that the formula is a great success among a very close and loyal group of readers:Core readership
Domain
- Media Domain Food
- Media Domain Beauty
- Media Domain Leisure/Travel
- Media Domain Fashion & Retail
Sex
- Women
Age
Income group
- A
- B1
- B2
- C
- D
• Households with children under 14
Reach & circulation
Reach
- Source
- Gegevens niet beschikbaar
- Nett reach %
- Gegevens niet beschikbaar
- Nett reach x 1000
- Gegevens niet beschikbaar
- C/1000 reach
- Gegevens niet beschikbaar
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 2.444
- Magazine portfolio
- 0
- Newsstand sales
- 19.859
- Total circulation
- 22.667
- Total paid circulation
- 22.303
