Katrien

 
Katrien’s editorial formula can best be described as the female counterpart of Donald Duck: especially for girls, but not necessarily out of bounds for boys.

Doelgroep

Katrien was not launched as a Donald Duck for girls, but as a side product alongside Donald Duck. Research shows that the formula is a great success among a very close and loyal group of readers:

 

Lezerskern

Domain

  • Media Domain Food
  • Media Domain Beauty
  • Media Domain Leisure/Travel
  • Media Domain Fashion & Retail

Sex

  • Women

Age
<15

Income group

  • A
  • B1
  • B2
  • C
  • D
 
Phase of life
• Households with children under 14
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