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Kinderen
For thirty years Kinderen has been a widely read magazine for (expectant) mothers. There is no bigger life-changing event than having a baby. You need valuable information, both emotional and practical. Kinderen distinguishes itself from other magazines by offering a lot of stories in which readers can recognize themselves. In interviews readers tell about their own experiences with pregnancy, delivery, babies and childrearing. Kinderen also has an interview with a famous Dutch mother or father every month.
Kinderen meets the constant need for information of mothers. What is the most practical pram and the best nappy, what can you do about tummy aches, when do you start giving follow-up milk, is food in jars just as healthy as fresh food etc. Furthermore, the (expectant) mother also wants to know everything about skin care during pregnancy and the nicest holiday destinations for the whole family. Of course, advertisers also play a part. There are numerous possibilities for cooperation.
Unique buying reasons
- Kinderen is sympathising and reading along with other mothers
- Kinderen is emotion
- Kinderen is practical: the nicest baby clothes, baby rooms, things and trips
- Kinderen deals with motherhood and family life in a positive way
Doelgroep
The target group of Kinderen consists of women aged 25 to 45 who are pregnant and/or have children younger than 5.The core readership is formed by women who are pregnant for the first time or whose first child is younger than 2. The Kinderen reader is in touch with things, has a family, a (part-time) job and is focused on the world around her. There is no other period in her life, whether she is pregnant or already has a baby or a toddler, in which she is so hungry for information!Lezerskern
Domain
- Media Domain Home
- Media Domain Food
- Media Domain Beauty
- Media Domain Health/wellness
- Media Domain Parenting
- Media Domain Fashion & Retail
Sex
- Women
Age
- 25-45
Income group
- Netherlands average
Phase of life
- Households with children under 14
Bereik & oplage
Bereik
- Bron
- NOM Print Monitor 2011-I - 2011-II
- Netto bereik %
- 1,30
- Netto bereik X1000
- 185
- K/1000 bereik
- € 35,23
Oplage
- Bron:
- Gewogen gemiddelde oplage per editie betreffende HOI oplagekwartalen Q1-2011 t/m Q4-2011
- Abonnementen
- 30.179
- Leesportefeuille
- 93
- Losse Verkoop
- 12.837
- Totale verspreiding
- 60.781
- Totale betaalde verspreiding
- 43.108
Editorial mainstays
- Parenting
