Knipmode

 
Knip Mode is the magazine in the field of home dress making. Its large collection of patterns and designs attracts a broad target group. The magazine offers both timeless and trendy fashion. Knip Mode also gives many practical and technical tips, information about fabrics and, above all, a lot of inspiration.  Knip Mode is about the pleasant and creative aspects of life.

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Knipmode

Knip Mode is creative, practical and guarantees quality. Knip Mode provides a monthly fashion collection for various types of women, translated into patterns and instructions. The collection is intended for women who are proud of themselves (and what they have made). Knip Mode has expertise in the field of home dress making. We offer inspiration, practical information, styling tips and service.
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Unique buying reasons

  • Knip Mode is the only home dressmaking magazine in the Netherlands
  • Knip Mode has a high additional reach (Source: NOM Print monitor m/f 13+)
  • Knip Mode readers have a more-than-average interest in cooking, baking, home decorating ideas, gardening and DIY

Target group

Knip Mode is aimed at women between 25 and 55 who like to be creative and want to know everything about making clothes. They have different fashion styles, fashion moments and sizes and they need inspiration and a large selection of patterns, advices and addresses. They do not just like clothes for themselves, but also for their (grand) children. They do not make clothes for reasons of economy, but because they regard making clothes as a nice and relaxing hobby. And they are proud of what they have made. They are interested in new fashion trends, but also in home decorating, their own appearance, body care and healthy and easy cooking. They usually have a family with primary school children, which they often combine with a (part-time) job.

Core readership

Domain

  • Beauty
  • Health/wellness
  • Leisure/Travel
  • Fashion & Retail

Sex

  • Women

Age
• 35-49
• 50-64

Income group

  • B1
  • B2
  • C

Phase of life

  • Old two-person households
  • Households with children under 14
  • Households with children over 14

Reach & circulation

Reach

Source
NOM Print Monitor 2010-II - 2011-I
Nett reach %
1,80
Nett reach x 1000
247
C/1000 reach
€ 20,68

Circulation

Source:
Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
Subscriptions
21.345
Magazine portfolio
0
Newsstand sales
25.757
Total circulation
48.843
Total paid circulation
47.102

Editorial mainstays

  • Fashion
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