Profiel
Planning
Contact
Doelgroep
Knip Mode is aimed at women between 25 and 55 who like to be creative and want to know everything about making clothes. They have different fashion styles, fashion moments and sizes and they need inspiration and a large selection of patterns, advices and addresses. They do not just like clothes for themselves, but also for their (grand) children. They do not make clothes for reasons of economy, but because they regard making clothes as a nice and relaxing hobby. And they are proud of what they have made. They are interested in new fashion trends, but also in home decorating, their own appearance, body care and healthy and easy cooking. They usually have a family with primary school children, which they often combine with a (part-time) job.
Lezerskern
Domain
- Beauty
- Health/wellness
- Leisure/Travel
- Fashion & Retail
Sex
- Women
Age
• 35-49
• 50-64
Income group
- B1
- B2
- C
Phase of life
- Old two-person households
- Households with children under 14
- Households with children over 14
