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Knippie
Knippie informs and inspires women to make the prettiest children’s fashion, accessories, soft toys, maternity gifts, to design the children’s room and keeps the reader informed of the nicest novelties and shopping items. Knippie features clothes for children aged 0-12. Knippie challenges its readers to go and sit at the sewing machine to make the prettiest clothes. Knippie helps them by providing detailed descriptions and patterns and by giving practical advice on all kinds of matters. Knippie stimulates people to make things of textile themselves because it gives a personal touch to children’s clothing, it is environment-friendly and sewing is one of the most pleasant hobbies. We challenge the reader and her (grand) children by means of design competitions, craft pages etc.
Unique buying reasons
- the only home dressmaking magazine especially aimed at grandmothers and mothers with children aged 0-12
- the only magazine featuring home dressmaking for children of different ages, in 6 sizes
- the only magazine that inspires to customise children’s clothing
- the only magazine that also inspires to design children’s rooms and to make nice (maternity) presents and accessories
- the only magazine with the expertise to give instructions on how to make clothes
- the magazine that informs about which materials to use
- the magazine that shows how to combine the homemade items
- the magazine that shows how to combine the clothes with products bought in the shop
- the magazine that as well as information about sewing gives information on shop addresses, where to buy products and how to keep them in order
- a magazine to save
- close reader-magazine relationship
- high frequency of use
- cooperation with advertisers
Target group
Women aged 25-55. The average age is 40. These readers are well-off and mostly represented in the income groups A and B. Not only (expecting) mothers make clothes for their children, grandmothers are also part of the buyers’ group. These women don’t make clothes for economic reasons, but because they regard making clothes as a relaxing, rewarding hobby. These women are proud of their children and grandchildren, which appears from the clothes they enjoy making themselves.The Knippie reader has a more-than-average interest in cooking, baking, creative home decorating ideas, gardening and DIY.
Core readership
SexWomen
Age
25-34
35-49
50-64
25-34
35-49
50-64
Income group
A
B1
B2
A
B1
B2
Phase of life
Households with children under 14
Households with children under 14
Reach & circulation
Verspreide oplage: 26.692
Editorial mainstays
- Fashion
- Home
- Patterns
- Instruction bookles
- Children’s news
- Hobby
- Clothes care
- Daytrips
