Sanoma Adverteren

Doelgroep

Women aged 25-55. The average age is 40. These readers are well-off and mostly represented in the income groups A and B. Not only (expecting) mothers make clothes for their children, grandmothers are also part of the buyers’ group. These women don’t make clothes for economic reasons, but because they regard making clothes as a relaxing, rewarding hobby. These women are proud of their children and grandchildren, which appears from the clothes they enjoy making themselves.
The Knippie reader has a more-than-average interest in cooking, baking, creative home decorating ideas, gardening and DIY.

 

Lezerskern

Sex
Women