Sanoma Adverteren

Unique buying reasons

• the only home dressmaking magazine especially aimed at grandmothers and mothers with children aged 0-12
• the only magazine featuring home dressmaking for children of different ages, in 6 sizes
• the only magazine that inspires to customise children’s clothing
• the only magazine that also inspires to design children’s rooms and to make nice (maternity) presents and accessories
• the only magazine with the expertise to give instructions on how to make clothes
• the magazine that informs about which materials to use
• the magazine that shows how to combine the homemade items
• the magazine that shows how to combine the clothes with products bought in the shop
• the magazine that as well as information about sewing gives information on shop addresses, where to buy products and how to keep them in order
• a magazine to save
• close reader-magazine relationship
• high frequency of use
• cooperation with advertisers