Profile
Planning
Lekker
Each year Lekker evaluates the 500 best restaurants of the Netherlands in a critical and objective way. Every time the makers of Lekker manage to present a guide no restaurant lover can ignore. A guide both restaurant-goers and restaurant owners eagerly look forward to. And every time they do their utmost to make Lekker even more appetizing, without losing sight of the core values: reliability, independence, surprise, expertise and culinary knowledge.
Unique buying reasons
- Lekker is the restaurant guide of the Netherlands
- Lekker has been around for 30 years and is market leader in this segment
- Lekker is critical, objective and independent
Target group
A bit more men than women read Lekker. Readers of Lekker are 35+, highly educated, ambitious, and fond of cooking, travelling, playing golf, the theatre and of course going out for dinner. They visit restaurants both in a business and a private capacity. The Lekker reader also has a large social network, a great number of business relations and an above-average income.Core readership
Sex
- Men and women
Age
- 35-49
Income group
- B1
- B2
Phase of life
- Households with children under 14
- Households with children over 14
Reach & circulation
Reach
- Source
- Gegevens niet beschikbaar
- Nett reach %
- Gegevens niet beschikbaar
- Nett reach x 1000
- Gegevens niet beschikbaar
- C/1000 reach
- Gegevens niet beschikbaar
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 1.566
- Magazine portfolio
- 0
- Newsstand sales
- 54.656
- Total circulation
- 69.669
- Total paid circulation
- 56.222
Editorial mainstays
- Culinary
- The Top 100
- Getting acquainted with the Top 10
- Risers, fallers and restaurants on the threshold
- Colleagues about each other
- High-profile debate
- Province guide
- City guide
