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Libelle Zomerweek
Women from all over the Netherlands go to the Zomerweek together with their friend, mother or sister. Libelle organises a varied and inspiring programme from fashion shows and palm-reading to presentations of politicians and performances of artists.
The Libelle Zomerweek is a day out, on which readers like to be inspired, informed and surprised. The Libelle Zomerweek is an experience, Libelle is the sender.
Do you think it’s time for consumers to experience your brand, too? Mail to Silvia Veldboer, s.veldboer@sanomauitgev
Unique buying reasons
- Libelle is the biggest women’s weekly in the Netherlands (on the basis of reach)
- Libelle is a strong multimedia brand: website Libelle.nl, event Libelle
- Zomerweek (80,135 visitors in 2008), line & brand extensions
- Libelle is practical and creative in fashion, beauty, home, tourism and garden
- Libelle has low costs per 1,000 (circulation)
- Libelle has a strong reader-magazine relationship
Doelgroep
- The Libelle Zomerweek is visited (almost) exclusively by women; in 2008 as many as 80,000!
- They come from all over the Netherlands, but more from the provinces around Almere than from Limburg and Zeeland. Their average age is 45; 74% is between 30 and 60 years old.
- 75% has a paid job, 26% fulltime.
- 90% regularly/always reads Libelle, 52% has a subscription.
- The Libelle Zomerweek is a day out with a friend (45%) or mother/sister (54%).
- Over 78% reads the Zomerweek programme in advance in Libelle and/or on www.libelle.nl.
- They spend about €59.62 p.p., excluding the costs of admission, food and drink and journey.
Lezerskern
Sex
Women
Age
25-34
35-49
50-64
Income group
B1
B2
Phase of life
Young two-person households
Households with children under 14
Households with children over 14
