Libelle

 
Libelle is a strong multimedia brand and has a good relationship with its readers. Each week Libelle receives more than 500 telephone calls, 250 letters and 300 e-mails and responses to actions. Besides, Libelle has a great practical value. Recipes are tried out and vouchers are sent in and used. Offers in Libelle have the highest response compared to other magazines. Libelle has a strong online community with a focus on nice, everyday matters. A three-dimensional element of the brand is Libelle Summerweek: the biggest outside event for women attracting more than 80.000 visitors. The Libelle specials go more deeply into important subjects for women, like house and home, the balance between work and private life and travel. Libelle also introduces innovations. Examples are the launch of the website Libelle.nl (1996), of web-TV and Radio Libelle (2002) and of the cross media initiative Casa Libelle: a real-life soap about running a bed & breakfast in Barcelona (2005) and from February 2009 the digital thriller soap Deadline on libelle.nl

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Libelle

Libelle is the biggest weekly for women in the Netherlands and was recently awarded the title Magazine of the Year. Libelle gives information and inspiration on all subjects the average Dutch woman is interested in. 
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Unique buying reasons

  • Libelle is the biggest weekly for women in the Netherlands
  • Libelle is a strong multimedia brand: website Libelle.nl, event Libelle Summerweek (80,135 visitors in 2008), line & brand extensions
  • Libelle is practical and creative when it comes to fashion, beauty, living, tourism, garden and home
  • Libelle has low costs per 1,000 (circulation)
  • Libelle has a strong reader-magazine relationship

Target group

Libelle readers are between 28 and 55 years old and form a cross-section of Dutch women. Libelle has the highest reach among women. The reader generally belongs to a multi-person household. She is a modern woman, who gives priority to her family. She attaches great value to the future of her children.

The Libelle reader is active and enjoys doing things together with others. She pays a lot of attention to beauty care and fashion and likes shopping. She has a more-than-average interest in home furnishing, decorating and gardening. Furthermore, she enjoys cooking every day and occasionally likes to prepare something special.

Core readership

Reach & circulation

Reach

Source
NOM Print Monitor 2010-II - 2011-I
Nett reach %
16,50
Nett reach x 1000
2.283
C/1000 reach
€ 11,38

Circulation

Source:
Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
Subscriptions
327.798
Magazine portfolio
21.172
Newsstand sales
83.819
Total circulation
436.544
Total paid circulation
432.788

Editorial mainstays

  • Fashion
  • Beauty
  • Culinary
  • Home
  • Gardening
  • Human Interest
  • Tourism
  • Health
  • Medical
  • Finances
  • Relationships and Psychology
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