Libelle

 
Libelle is a strong multimedia brand and has a good relationship with its readers. Each week Libelle receives more than 500 telephone calls, 250 letters and 300 e-mails and responses to actions. Besides, Libelle has a great practical value. Recipes are tried out and vouchers are sent in and used. Offers in Libelle have the highest response compared to other magazines. Libelle has a strong online community with a focus on nice, everyday matters. A three-dimensional element of the brand is Libelle Summerweek: the biggest outside event for women attracting more than 80.000 visitors. The Libelle specials go more deeply into important subjects for women, like house and home, the balance between work and private life and travel. Libelle also introduces innovations. Examples are the launch of the website Libelle.nl (1996), of web-TV and Radio Libelle (2002) and of the cross media initiative Casa Libelle: a real-life soap about running a bed & breakfast in Barcelona (2005) and from February 2009 the digital thriller soap Deadline on libelle.nl

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Libelle

Libelle is the biggest weekly for women in the Netherlands and was recently awarded the title Magazine of the Year. Libelle gives information and inspiration on all subjects the average Dutch woman is interested in. 
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Unique buying reasons

  • Libelle is the biggest weekly for women in the Netherlands
  • Libelle is a strong multimedia brand: website Libelle.nl, event Libelle Summerweek (80,135 visitors in 2008), line & brand extensions
  • Libelle is practical and creative when it comes to fashion, beauty, living, tourism, garden and home
  • Libelle has low costs per 1,000 (circulation)
  • Libelle has a strong reader-magazine relationship

Doelgroep

Libelle readers are between 28 and 55 years old and form a cross-section of Dutch women. Libelle has the highest reach among women. The reader generally belongs to a multi-person household. She is a modern woman, who gives priority to her family. She attaches great value to the future of her children.

The Libelle reader is active and enjoys doing things together with others. She pays a lot of attention to beauty care and fashion and likes shopping. She has a more-than-average interest in home furnishing, decorating and gardening. Furthermore, she enjoys cooking every day and occasionally likes to prepare something special.

Lezerskern

Bereik & oplage

Bereik

Bron
NOM Print Monitor 2011-I - 2011-II
Netto bereik %
16,70
Netto bereik X1000
2.320
K/1000 bereik
€ 11,20

Oplage

Bron:
Gewogen gemiddelde oplage per editie betreffende HOI oplagekwartalen Q1-2011 t/m Q4-2011
Abonnementen
323.388
Leesportefeuille
20.702
Losse Verkoop
82.781
Totale verspreiding
431.990
Totale betaalde verspreiding
426.871

Editorial mainstays

  • Fashion
  • Beauty
  • Culinary
  • Home
  • Gardening
  • Human Interest
  • Tourism
  • Health
  • Medical
  • Finances
  • Relationships and Psychology
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