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Libelle readers are between 28 and 55 years old and form a cross-section of Dutch women. Libelle has the highest reach among women. The reader generally belongs to a multi-person household. She is a modern woman, who gives priority to her family. She attaches great value to the future of her children.
The Libelle reader is active and enjoys doing things together with others. She pays a lot of attention to beauty care and fashion and likes shopping. She has a more-than-average interest in home furnishing, decorating and gardening. Furthermore, she enjoys cooking every day and occasionally likes to prepare something special.
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