Profile
Experience
Planning
Contact
MOTO73
Via MOTO73 you reach a great part of the Dutch motorcycle enthusiasts. National and international motor sport, tests, tourism, accessories, clothing, classic models and everything that makes riding a motorcycle so attractive is dealt with. Moto 73 also pays a lot of attention to techniques, which is highly appreciated by the self-tinkering part of the readers. The broad editorial formula appeals to many different motorcycle enthusiasts, but Moto 73 men are mostly aged 18 to 50, usually live outside the big cities and are fond of cars as well as motorcycles.
Unique buying reasons
- MOTO73 has been the market leader in the area of motorcycling for years
- MOTO73 gives a lot of technical details, which makes the magazine unique in the Netherlands
- MOTO73 has something for every motorcycle enthusiast
Target group
A large part of the MOTO73 readers has an average or above-average income. Most readers live outside the big cities. The readers have an above-medium interest not only in motorcycles but also in cars. They enjoy looking at audiovisual equipment in the shops and like to buy the latest products. Most readers have a motorcycle driver’s licence as well as a car driver’s licence and regularly work on their car or motorcycle.Core readership
Reach & circulation
Reach
- Source
- NOM Print Monitor 2010-II - 2011-I
- Nett reach %
- 1,10
- Nett reach x 1000
- 153
- C/1000 reach
- € 22,01
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 15.142
- Magazine portfolio
- 4.058
- Newsstand sales
- 3.677
- Total circulation
- 24.905
- Total paid circulation
- 22.876
Editorial mainstays
- Technique
- (Motor)sports
