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Margriet Winter Fair
Margriet Winter Fair is a yearly event and one big warm, wintry Christmas. About 75,000 women aged 30+ have a nice day out. Margriet Winter Fair is the moment for them to get informed and inspired for the Festive season.
Exhibitors in the field of Christmas, fashion, food, beauty, lifestyle, home decoration and travel present the latest trends, ideas and products for the festive season and wintertime. Margriet Winter Fair also offers the visitor the possibility to take part in one of the (more than 1,000) workshop places a day, to attend a fashion show, get inspired during a visit to a cooking or beauty demonstration and meetings with authors, Margriet columnists and celebrities.
Unique buying reasons
- Live contact with 75,000 enthusiastic women from the target group
- The opportunity to have people experience your brand with all their senses
- Margriet as a reliable sender, the umfeld to present your brand
Doelgroep
- Margriet Winter Fair is visited by 3 generations of women, mother-daughter-daughter, sisters, sisters-in-law, and friends.
- The visitor is active. More than `Netherlands average` she goes to the theatre and cinema, reads, is active in and around the house (gardening, DIY jobs, creating things) and does volunteer work. More than the average Dutchwoman she goes on day trips, a cycling or walking tour et al.
- The visitor has an above-medium interest in cooking, beauty care and home furnishing.
- Most visitors belong to the age group 35–49 (33%) and 50-59 (29%), the average age is 46.
- 57% of the visitors belong to the double-income category
- 73% of the visitors has a fulltime job
- 58% has one car per household, 31% has 2 or more cars
Lezerskern
Sex
Women
Age
25-34
35-49
50-64
Income group
B1
B2
Phase of life
Young two-person households
Old two-person households
Households with children under 14
Households with children over 14
