Margriet

 

Margriet was first published in 1938 and has become one of the most popular women’s magazines in the Netherlands. Margriet shares emotions, offers relaxation and presents all kinds of (lifestyle) ideas. Personal contact with the readers is one of the most important characteristics.

For the reader Margriet is of great value regarding inspiration, keeping up-to-date and window-shopping. Ideas from Margriet are kept more than average. Certain features generate thousands of requests each year. The relationship with the readers is based on involvement, openness and reliability. Margriet has active readers, which is shown by the high level of response. Each year Margriet organises the Margriet Winter Fair, an event where more than 70,000 visitors page through Margriet ‘live’. The past few years Margriet has been engaged in charity campaigns, for example Margriet’s Better World. But the brand is also developed online, www.margriet.nl. Margriet has a high reach among the women in the core readership.

Profiel

Planning
Contact

Doelgroep

Margriet aims at women in the age group 30 to 55. These readers are often members of a multi-person household and more than 60 % have a part-time job. The Margriet reader has broad interests and spends a lot of time on social contacts. She attaches great value to atmosphere and hospitality. She pays increasingly more attention to her appearance. On weekdays she prepares quick and easy meals, but she makes an effort when entertaining guests. She likes special meals and exotic cuisine. Margriet readers are open to new ideas and opportunities, are independent, well-balanced and know what they want.

 

Lezerskern

Print Maak PDF Geef feedback Stuur door
Bezoek ook deze sites...

Vinden

Ik richt mij op...