Sanoma Adverteren

Unique buying reasons

• is linked to the strong brand Margriet
• is sold in a package with Margriet, single, via a specials subscription both for Margriet subscribers and non-Margriet subscribers and can be ordered via www.margriet.nl

Target group

Margriet aims at women in the age group 30 to 55. These readers are often members of a multi-person household and more than 60 % have a part-time job. The Margriet reader has broad interests and spends a lot of time on social contacts.

She attaches great value to atmosphere and hospitality. She pays increasingly more attention to her appearance. On weekdays she prepares quick and easy meals, but she makes an effort when entertaining guests. She likes special meals and exotic cuisine. Margriet readers are open to new ideas and opportunities, are independent, well-balanced and know what they want.

Core readership

Sex
Women

Age
35-49
50-64

Income group
B1 B2 C

Phase of life
Households with children under 14
Households with children over 14

Reach & circulation

Reach

Source

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Nett reach %

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Nett reach x 1000

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C/1000 reach

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Circulation

Source:

Controlled circulation on weighted average for each issue by HOI Gegevens niet beschikbaar

Subscriptions

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Magazine portfolio

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Newsstand sales

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Total circulation

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Total paid circulation

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Editorial mainstays

• Fashion
• Culinary
• Home
• Health
• Childrearing