Sanoma Adverteren

Unique buying reasons

• is linked to the strong mother brand Margriet
• is sold in a package with Margriet, single and by subscription
• has a strong reader-magazine relationship
• is a magazine to save
• research has shown that Lijf en Leven readers think Margriet Lijf en Leven is very informative (97%), giving them inspiration and new ideas (82%)
  

Doelgroep

The target group of Margriet Lijf en Leven consists of women with children aged 30 and older. The readers belong to an average income group. The Margriet reader has broad interests and usually combines the care for her family with a part-time job and hobbies. She spends a lot of time on social contacts and hospitality and attaches great value to atmosphere. She pays increasingly more attention to her appearance. On weekdays she prepares quick and easy meals, but she makes an effort when entertaining guests.
She likes special meals and exotic cuisine. Margriet readers are open to new ideas and opportunities, are independent, well-balanced and know what they want.

Lezerskern

Sex
Women

Age
25-34
35-49
50-64

Income group
B1
B2
C

Phase of life
Old two-person households
Households with children under 14
Households with children over 14

Bereik & oplage

Bereik

Bron

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Netto bereik %

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Netto bereik X1000

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K/1000 bereik

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Oplage

Bron:

Gewogen gemiddelde oplage per editie betreffende HOI oplagekwartalen Gegevens niet beschikbaar

Abonnementen

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Leesportefeuille

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Losse Verkoop

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Totale verspreiding

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Totale betaalde verspreiding

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Editorial mainstays

Beauty
Culinary
Health
Medical
Relationships and Psychology
Food
Body
Mind
Streepjeslank dossier (with recipe cards)