Sanoma Adverteren

Doelgroep

The target group of Margriet Lijf en Leven consists of women with children aged 30 and older. The readers belong to an average income group. The Margriet reader has broad interests and usually combines the care for her family with a part-time job and hobbies. She spends a lot of time on social contacts and hospitality and attaches great value to atmosphere. She pays increasingly more attention to her appearance. On weekdays she prepares quick and easy meals, but she makes an effort when entertaining guests.
She likes special meals and exotic cuisine. Margriet readers are open to new ideas and opportunities, are independent, well-balanced and know what they want.

 

Lezerskern

Sex
Women

Age
25-34
35-49
50-64

Income group
B1
B2
C

Phase of life
Old two-person households
Households with children under 14
Households with children over 14