Profile
Planning
Contact
Marie Claire
Marie Claire is an international, high-end fashion title. The brand aims at the woman who is interested in other women’s lives, but who also wants to be informed about the latest beauty news. Who is open to new ideas and trends, but also to social developments.
Who loves nice things, but is also fond of going out and travelling. In Marie Claire she finds what she is looking for in all these areas: her own environment and the world beyond, emotions, information, lots of fashion and beauty, interior design and travel ideas. With its strong journalistic perspectives Marie Claire distinguishes itself from all other monthly magazines.
The editorial layout of the magazine (at least 132 editorial pages) has a clear sequence with many good options for placing advertisements, especially in the first half of the magazine (with many stylish pages of columns) and in the last section (with the fashion, beauty and lifestyle information columns). The fashion section is not interrupted by advertisements. This is an international agreement that applies to all editions of Marie Claire. Fashion and beauty are important components of the formula and account for a considerable part of the total editorial contents. The other major editorial mainstay is the human interest section. The interviews and reports in Marie Claire are just as important as its fashionable, inspiring and stylish appearance.
February 2010 Marie Claire had its 20th anniversary.
Marie Claire... for women who think smart and look amazing.
Who loves nice things, but is also fond of going out and travelling. In Marie Claire she finds what she is looking for in all these areas: her own environment and the world beyond, emotions, information, lots of fashion and beauty, interior design and travel ideas. With its strong journalistic perspectives Marie Claire distinguishes itself from all other monthly magazines.
The editorial layout of the magazine (at least 132 editorial pages) has a clear sequence with many good options for placing advertisements, especially in the first half of the magazine (with many stylish pages of columns) and in the last section (with the fashion, beauty and lifestyle information columns). The fashion section is not interrupted by advertisements. This is an international agreement that applies to all editions of Marie Claire. Fashion and beauty are important components of the formula and account for a considerable part of the total editorial contents. The other major editorial mainstay is the human interest section. The interviews and reports in Marie Claire are just as important as its fashionable, inspiring and stylish appearance.
February 2010 Marie Claire had its 20th anniversary.
Marie Claire... for women who think smart and look amazing.
Unique buying reasons
- Marie Claire has a unique formula
- Marie Claire is a glossy that pays attention to social developments
- Marie Claire is a high end fashion title
- Marie Claire is beauty with brains
- Marie Claire is an international title
- Marie Claire organises two annual, high-quality events: the Prix de la Mode and the Prix d' Excellence de la Beauté
- Marie Claire offers a lot of possibilities for sponsoring at these events and at the Marie Claire Starters Award
Target group
The Marie Claire reader has a pleasant home, which does not necessarily have to be a mansion. She has a job, a husband and possibly children. She has friends with whom she enjoys discussing all kinds of subjects, especially social developments and health. She is well-informed and knows what goes on in the world. She has a good image of herself and the position of women in general; she is self-assured and loves life.Core readership
Reach & circulation
Reach
- Source
- NOM Print Monitor 2010-II - 2011-I
- Nett reach %
- 1,40
- Nett reach x 1000
- 195
- C/1000 reach
- € 47,17
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 11.840
- Magazine portfolio
- 11.281
- Newsstand sales
- 43.875
- Total circulation
- 86.755
- Total paid circulation
- 66.995
Editorial mainstays
- Fashion
- Beauty
- Human Interest
