More Than Classic

 
More Than Classic is a magazine about home and interior with an international allure. Home and deco is the most important mainstay, but additional attention is given to shopping, travel, food and entertainment.

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More Than Classic

Each issue of More Than Classic offers exclusive classic interiors, both in the Netherlands and abroad, tasteful antiques, select shopping addresses, beautiful travel reports and interviews with prominent (interior) designers and decorators. More Than Classic is a home and deco magazine that is published six times a year and aims at readers aged 25 to 55 belonging to the higher income groups. They regard an attractive house as proof of their good taste, status and success in life. They seek to make their interiors more and more luxurious and comfortable and are looking for a source of inspiration. More Than Classic gives them what they want.
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Unique buying reasons

  • More Than Classic has international allure. An advertiser who is in More Than Classic has authority
  • More Than Classic offers advertisers value for money, thanks to the high response
  • More Than Classic is relatively cheaper than Residence, considering the costs per 1000. So again value for money

Target group

More Than Classic readers are 30+ (‘ageless’) and want to show off their good taste through their homes, lifestyles and unique own appearance. They regard their homes and interior decoration as proof of their good taste, status and success in life. More Than Classic serves as a guide for the many choices that can be made in the area of living environment, social life and leisure time. The readers have enough money at their disposal to fulfil their wishes.

More Than Classic serves as a trustworthy ‘good taste authority’ and is a source of inspiration. The magazine confirms the readers’ choices. Their homes are not static; they want to make them ever more attractive and comfortable. They want to continue surprising their visitors with their good taste. They are well-groomed, like to entertain and to travel (both far away and close to home) and are outgoing. They enjoy going to auctions, concerts, museums, eating out and often initiate these activities. They constantly keep themselves informed in all these areas.

Core readership

Reach & circulation

Reach

Source
NOM Print Monitor 2010-II - 2011-I
Nett reach %
0,80
Nett reach x 1000
113
C/1000 reach
€ 51,38

Circulation

Source:
Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
Subscriptions
15.784
Magazine portfolio
5.825
Newsstand sales
20.037
Total circulation
52.531
Total paid circulation
41.647

Editorial mainstays

  • Fashion
  • Home
  • Lifestyle
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