Nouveau

 

Nouveau has style. Nouveau is fashionable, attention-grabbing and has a unique take on its topics. Readers prefer Nouveau because it is a true glossy with quality content. Everything that makes life more enjoyable can be found in Nouveau.

Nouveau creates a dream world with identifiable emotions. It is luxuriant, chic, elegant and classical.

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Nouveau, the pearl of the glossies

Nouveau has style. This luxurious upper-class glossy addresses enthusiastic, open-minded women of 45 years and older who lead a contemporary lifestyle. Nouveau is fashionable, attention-grabbing and has a unique take on its topics. Nouveau is inviting, has a positive air and radiates a sense of refinement. Readers prefer Nouveau because it is a true glossy with quality content. Everything that makes life more enjoyable can be found in Nouveau.

Nouveau is geared specifically to the Dutch market. It has its own formula (so no licence and no remake) with an international look & feel. Nouveau creates a dream world with identifiable emotions. It is luxuriant, chic, elegant and classical.

Nouveau’s outlook, which is characterised by its appreciation of traditional values, is of greater consequence than the age of its target group. Nouveau’s contemporary appeal also draws a younger, wider target group that can identify with the same traditional values.
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Unique buying reasons

  • Nouveau is a concept developed in the Netherlands with an international allure
  • Nouveau has a strong reader-magazine relationship
  • Nouveau has a high reading intensity
  • Nouveau has an affluent target group 45+
  • Nouveau has a high level of response from the target group

Doelgroep

The Nouveau reader is 45+, usually married, has growing children who have mostly left home, lives in a fashionable residential area of a large city or in a village, sometimes has a part-time job, has a high family income and a moderate to high education.

The Nouveau readers:

  • are affluent
  • more often lives in a large, self-owned house
  • are most strongly represented in the 45+ age group
  • have mostly enjoyed secondary or higher level education
  • are active and has many interests
  • have a classical taste
  • love traditions
  • make very conscious decisions
  • have their own lifestyle and mentality
  • enjoy taking care of others, in a material and immaterial sense
  • are selective, critical and realistic
  • put quality above all, but always considers the price-quality ratio

 

Lezerskern

Sex
Women
 
Age
45+
 
Income group
A
B1
 
Phase of life
Old one- and two-person households, families with children

Bereik & oplage

Bereik

Bron
NOM Print Monitor 2011-I - 2011-II
Netto bereik %
1,40
Netto bereik X1000
197
K/1000 bereik
€ 43,23

Oplage

Bron:
Gewogen gemiddelde oplage per editie betreffende HOI oplagekwartalen Q1-2011 t/m Q4-2011
Abonnementen
20.264
Leesportefeuille
7.603
Losse Verkoop
20.911
Totale verspreiding
60.161
Totale betaalde verspreiding
48.778

Editorial mainstays

  • Fashion
  • Beauty
  • Home interest
  • Human Interest
  • Travel
  • Culinary
  • Art and culture
  • Psyche
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