Nouveau

 

Nouveau has style. Nouveau is fashionable, attention-grabbing and has a unique take on its topics. Readers prefer Nouveau because it is a true glossy with quality content. Everything that makes life more enjoyable can be found in Nouveau.

Nouveau creates a dream world with identifiable emotions. It is luxuriant, chic, elegant and classical.

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Nouveau

Nouveau started as a magazine explicitly designed for the Dutch market with an independent concept (no licensing, no remake). Nouveau was launched in May
1986. Nouveau exudes luxury, is fashionable, original in its approach to subjects, warm, positive, glamorous and interesting.

Nouveau for a richer life is full of warmth, wealth and waking dreams.

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Unique buying reasons

  • Nouveau is a concept developed in the Netherlands with an international allure
  • Nouveau has a strong reader-magazine relationship
  • Nouveau has a high reading intensity
  • Nouveau has an affluent target group 45+
  • Nouveau has a high level of response from the target group

Target group

The Nouveau reader is between 45 and 60 years old, usually married, has growing children who have mostly left home, lives in a fashionable residential area of a large city or in a village, sometimes has a part-time job, has a high family income and a moderate to high education.

The Nouveau reader:

  • is affluent
  • more often lives in a large, self-owned house
  • is most strongly represented in the 45+ age group
  • has above average a secondary or higher education
  • is active and has many interests
  • has a classical taste, loves traditions
  • chooses very carefully
  • has a lifestyle and outlook of her own
  • enjoys taking care of others, both in the material and immaterial sense
  • is selective, critical and realistic
  • puts quality above all, but always considers the price-quality ratio

 

Core readership

Sex
Women
 
Age
45+
 
Income group
A
B1
 
Phase of life
Old one- and two-person households, families with children

Reach & circulation

Reach

Source
NOM Print Monitor 2010-II - 2011-I
Nett reach %
1,30
Nett reach x 1000
185
C/1000 reach
€ 46,02

Circulation

Source:
Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
Subscriptions
20.129
Magazine portfolio
7.532
Newsstand sales
22.127
Total circulation
60.128
Total paid circulation
49.787

Editorial mainstays

  • Fashion
  • Beauty
  • Home
  • Human Interest
  • Travel
  • Culinary
  • Art and culture
  • Psyche
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