Profiel
Experience
Planning
Contact
Doelgroep
The Nouveau reader is between 45 and 60 years old, usually married, has growing children who have mostly left home, lives in a fashionable residential area of a large city or in a village, sometimes has a part-time job, has a high family income and a moderate to high education.
The Nouveau reader:
- is affluent
- more often lives in a large, self-owned house
- is most strongly represented in the 45+ age group
- has above average a secondary or higher education
- is active and has many interests
- has a classical taste, loves traditions
- chooses very carefully
- has a lifestyle and outlook of her own
- enjoys taking care of others, both in the material and immaterial sense
- is selective, critical and realistic
- puts quality above all, but always considers the price-quality ratio
Lezerskern
SexWomen
Age
45+
45+
Income group
A
B1
A
B1
Phase of life
Old one- and two-person households, families with children
Old one- and two-person households, families with children
