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Panorama
Men take Panorama: the slogan of the magazine says it all. Panorama is the only Dutch magazine that aims at men sans gêne. This appears from the choice of subjects based on the editorial mainstays: news photography, crime, women and football. Also the tone of voice shows a primarily masculine attitude: hard journalism in an informal tone of voice, and never without a touch of men’s humour. The best proof of Panorama’s approach, however, is the large readership. Panorama, more than any other magazine, has been able to captivate a mass of Dutch men for years.
Unique buying reasons
- Panorama aims straight at the target group men, by a masculine approach of the stories
- Panorama offers a great variety of possibilities for cooperation with the editors
Target group
The slogan of Panorama is MEN TAKE PANORAMA. That is perfectly clear. Panorama is the biggest men’s magazine in the Netherlands and aims primarily at men between 18 and 55. These men are part of families with children or young one- or two-person households. Panorama is made for men, but is never anti-woman; women are (joint) readers, too.Core readership
Reach & circulation
Reach
- Source
- NOM Print Monitor 2010-II - 2011-I
- Nett reach %
- 5,90
- Nett reach x 1000
- 817
- C/1000 reach
- € 10,53
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 10.808
- Magazine portfolio
- 22.451
- Newsstand sales
- 26.194
- Total circulation
- 60.322
- Total paid circulation
- 59.453
Editorial mainstays
- Human Interest
- News
- Sports
- Crime
- Computers and internet
- Car sports and accessories
