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Playboy
Playboy offers everything that fascinates men. The most attractive female beauty, lifestyle, in-depth interviews and the latest must-have gadgets. But also travel, films, music, literature and culinary. Playboy has it all. This wide range of subjects is the great strength of the self-willed quality monthly with the internationally famous brand name. Moreover, it regularly offers an exclusive report of a beautiful, naked Dutch female celebrity, stylishly photographed by a top photographer. In a word, Playboy is a bull’s eye for a broad group of men aged 18-45 who enjoy the pleasures of life.
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Unique buying reasons
- Playboy is an internationally oriented quality monthly for men
- Playboy has a distinct sophisticated style in showing female beauty
- Each issue of Playboy is kept for future reading
- Playboy offers the broadest articles on lifestyle, news, gadgets and films.
Target group
Playboy men are young and independent. They have a materialistic and positive attitude to life, are very conscious of quality and brands and sensitive to fashion and trends.Their lifestyle is geared to pleasure and enjoyable experiences.
Core readership
Sex
Men
Age
35-49
Income group
A, B1, B2, C
Young two-person households
Households with children under 14
Households with children over 14
Reach & circulation
Reach
- Source
- NOM Print Monitor 2010-II - 2011-I
- Nett reach %
- 2,60
- Nett reach x 1000
- 365
- C/1000 reach
- € 22,64
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 15.242
- Magazine portfolio
- 3.943
- Newsstand sales
- 17.471
- Total circulation
- 39.623
- Total paid circulation
- 36.655
Editorial mainstays
- Fashion
- Beauty
- Tourism
- Gadgets
- Films & music
