Sanoma Adverteren

Unique buying reasons

• Story has very low advertising costs per reader
• Story yields extra reach for the women’s weeklies
• Story has the greatest reading time of all the gossip magazines (Story 25.33 minutes, Privé 24.91 minutes, Weekend 23.93 minutes, Party 22.70 minutes – Source: NOM Printmonitor Oct 2002-Nov 2003)
• Story has the highest level of unaided brand recall within the section of gossip magazines and is seen by its readers as friendlier and less loud than its competitors (Readership Report Story 2001)
• Story is considered to be the most reliable gossip magazine (Report Gossip in the Netherlands TNS NIPO 2004)
• Story is very topical: the last pages to the printer on Monday, in the shops on Wednesday
  

Doelgroep

Story is read by everyone who is interested in showbiz and royalty news. This means that the readers come from all age groups and all income groups. A total of 43.7 % of the readers belong to the highest income groups (A and B1). On average the level of education is lower vocational, lower general secondary or intermediate vocational. The greater part of the female readers is a member of a multi-person household with children. Their main interests are body care, make-up and beauty tips, childrearing, fashion, plants and flowers.

Lezerskern

Bereik & oplage

Bereik

Bron

NOM Print Monitor 2011-I - 2011-II

Netto bereik %

9,60

Netto bereik X1000

1.336

K/1000 bereik

€ 4,72

Oplage

Bron:

Gewogen gemiddelde oplage per editie betreffende HOI oplagekwartalen Q1-2011 t/m Q4-2011

Abonnementen

30.945

Leesportefeuille

13.952

Losse Verkoop

63.758

Totale verspreiding

109.696

Totale betaalde verspreiding

108.655

Editorial mainstays

• Human Interest
• Showbiz
• Royalty