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Unique buying reasons
- Story has very low advertising costs per reader
- Story yields extra reach for the women’s weeklies
- Story has the greatest reading time of all the gossip magazines (Story 25.33 minutes, Privé 24.91 minutes, Weekend 23.93 minutes, Party 22.70 minutes – Source: NOM Printmonitor Oct 2002-Nov 2003)
- Story has the highest level of unaided brand recall within the section of gossip magazines and is seen by its readers as friendlier and less loud than its competitors (Readership Report Story 2001)
- Story is considered to be the most reliable gossip magazine (Report Gossip in the Netherlands TNS NIPO 2004)
- Story is very topical: the last pages to the printer on Monday, in the shops on Wednesday
