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Truckstar
Truckstar is a unique mix of a professional magazine and a public magazine, aimed at professional truck drivers. Thanks to the independent tone, showing great expertise, Truckstar is very popular among this very critical public. The pages sparkle with the passion for trucks and the profession of truck driver. Truckstar is not just about techniques, but also about the social aspects of the trade. The Truckstar man is a professional driver, a lover of beautiful cars, or both, and is between 25 and 50 years old.
Unique buying reasons
- Truckstar is completely geared to the target group: truck drivers
- Truckstar is an independent magazine
- Truckstar is a unique mix of professional magazine and public magazine
Target group
The readers of Truckstar are predominantly truck drivers in the Netherlands and Belgium. Most readers have had primary or secondary vocational training and have an average to above-average income. The majority has a family with children, who are enthusiastic joint readers of the magazine.Core readership
Reach & circulation
Reach
- Source
- NOM Print Monitor 2010-II - 2011-I
- Nett reach %
- 1,80
- Nett reach x 1000
- 247
- C/1000 reach
- € 18,54
Circulation
- Source:
- Controlled circulation on weighted average for each issue by HOI Q4-2010 until Q3-2011
- Subscriptions
- 29.282
- Magazine portfolio
- 0
- Newsstand sales
- 10.438
- Total circulation
- 40.651
- Total paid circulation
- 39.720
Editorial mainstays
- Transport
