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The garden is very important for readers of Tuin&Co. Not only as surroundings of their homes, but also to potter about in. The readers like to do things ‘themselves’ in the garden not out of financial necessity but because they love being outside and active. They willingly spend a lot of money on their gardens.
The Tuin&Co reader does not necessarily know a lot about gardens, but is very fond of them. He prefers designing and maintaining the garden himself. The information he needs on particular gardening techniques is found in Tuin&Co. The readers regard the magazine as a reliable source of gardening and plant knowledge.
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