Sanoma Adverteren

Celebrating Valentine’s Day on 14 February is more and more changing from just sending anonymous declarations of love to a day of real treats. With small and big surprises Valentine has become one of the commercial highlights of the year. The core target group (women 13+) can be reached by advertising in the Valentine special included in 4 Top titles: Fancy, Viva, Flair and Yes. At the very moment everybody is ‘in the mood’. Sanoma Uitgevers has done a study of the appreciation of this Valentine special. 96% of all the readers saw or looked through the special. 7 out of 10 readers think the Valentine special inspiring. The special is kept or passed on after reading. The special arouses people’s interest (74%) and 44% reacts by actually going to the shop. 87% of the readers likes to read the special.