Sanoma Adverteren

Doelgroep

The Viva reader is a higher-educated woman who still studies or has a job. She is fond of novelties, but at the same time loyal to her partner, family and friends. She is social and self-willed, playful and rebellious. Moreover, she appreciates her freedom and tries to get the most out of her pleasant life. She likes to experiment, wants a lot, but is not stuck in “having to do”. The Viva reader is curious and has wide interests, ranging from fashion and good food to travelling and home decorating. But she also attaches importance to serious matters such as relationships, health and social themes. She chooses Viva because in Viva she finds the same mix of useful information and relaxation that characterises her own life.

 

Lezerskern

Sex
Women