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Viva Hotspotsgids

It has been well-known for years, this guide full of the hottest addresses and best tips for the whole of the Netherlands. It contains all the places-to-be, both in the big cities and in the province.

Editorial outline

  • Food & drink in recently spotted cafés, restaurants and beach places
  • Dating and relaxing anno 2009
  • The best tips for culture & events
  • Shopping in the nicest shops of the Netherlands
  • Sleeping in super hotels (from budget to luxury).
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Unique buying reasons

  • is linked to the strong brand Viva
  • Viva was acclaimed Magazine of the Year (Mercurs 2007)

Target group

The Viva reader is a higher-educated woman who still studies or has a job. She is fond of novelties, but at the same time loyal to her partner, family and friends. She is social and self-willed, playful and rebellious.
Moreover, she appreciates her freedom and tries to get the most out of her pleasant life. She likes to experiment, wants a lot, but is not stuck in “having to do”. The Viva reader is curious and has wide interests, ranging from fashion and good food to travelling and home decorating. But she also attaches importance to serious matters such as relationships, health and social themes. She chooses Viva because in Viva she finds the same mix of useful information and relaxation that characterises her own life.

Core readership

Sex
Women

Age
25-34
35-49

Income group
B1
B2

Phase of life
Young two-person households
Households with children under 14
Households with children over 14

Reach & circulation

Reach

Source
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Nett reach %
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Nett reach x 1000
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C/1000 reach
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Circulation

Source:
Controlled circulation on weighted average for each issue by HOI Gegevens niet beschikbaar
Subscriptions
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Magazine portfolio
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Newsstand sales
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Total circulation
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Total paid circulation
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Editorial mainstays

  • Beauty
  • Culinary
  • Tourism

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